How to Choose a Website Colour Scheme

colour palettesA colour scheme for your website can be a very important decision. You don’t need to be a professional web designer to find a scheme that works for you. However, there are a number of things to understands when choosing the right colour. If you go too bright, it can send visitors running for the hills. If it is too dark, it can have readers squinting while trying to read the text. Here are some tips on how to choose the perfect colour scheme for your website.

The 60-30-10 Rule

It is universally recommended that you should only use 3 colours on your webpage. If you go crazy and have 8 different colors, some of those are bound to clash! Interior designers have a rule they call the 60-30-10 rule. This means that out of the 3 colours you pick, Colour A should be used in about 60% of the page, Colour B at 30% and Colour C at 10%. This will create a harmonious colour scheme especially if your Colour A is a neutral tone like grey or beige.

Utilize Online Colour Palettes

There are various websites and tools that allow you see which colour combinations work well with each other before you put them on your website. Natural colours, or colours commonly found in nature, are more aesthetically pleasing to the eye and will keep visitors around longer.

Psychology of Colours

Think about what each color represents and how it correlates to your product or business. For example, red represents passion, blue is peace, yellow is optimism, green is natural, etc. Also keep in mind the age of your audience; older users enjoy muted tones while the younger crowd responds well to brighter, more vibrant colours.

Get Inspired

It can be helpful to start out with a picture that is going to be featured predominately on your page and choose colours from there. If the colour scheme and the image complement each other, your webpage will have a more unified look.

One final note: make sure that the text and background colours are total opposites. You don’t want your readers straining their eyes in order to read your content. It’s best to stick with neutral tones for the background and dark coloured text.

Choosing a colour scheme for your website doesn’t have to be a terrible experience. Draw inspiration from your product, a picture, or even nature! Think about how you want the colour scheme to represent you and your business.

Still having troubles figuring out what colour scheme you should use and how to build your website? Get help from a Calgary Website Design Company to get your business site built up.